About Us
Carl Yankowski
Patrick Flaherty
William Menzel
Jon Craine
Westerham Principals

William Menzel

Bill is a senior consultant and executive with a successful track record in the chain restaurant, consumer services and packaged goods industries. His key consulting competencies include marketing, strategic planning, market research, and chain unit development. Since 2003, Bill has consulted for the Restaurant Associates/Patina Group, and the El Torito/Acapulco chain on marketing strategy, acquisitions, Internet programs and the development of new retail websites.

Previously, Bill had spent 13 years as a senior executive with Restaurant Associates Corp and related companies, divisions of Compass, NA, where he oversaw the operation of 340 units and the generation of $575 million in sales. During his tenure with the company, Bill’s appointments included President of Krispy Kreme NY, Managing Consultant for the Au Bon Pain acquisition, Senior Vice President of California Pizza Kitchen, and Senior Vice President of Strategic Planning and Marketing for Restaurant Associates.

In his most recent appointment as President of the Krispy Kreme NY subsidiary, Bill designed and implemented a successful turn-around for the acquired franchise, with comparable unit sales increasing by 44% due to improved operations, remodeling, and increasing wholesale distribution by over 200 accounts.

Prior, as Management Consultant for the Au Bon Pain’s acquisition by Compass, Bill managed the business strategy and implemented repositioning and pricing strategies by trade channel. Results included improved sales by 6% versus prior trends.

In the late 90’s Bill had similar success as Senior Vice President for California Pizza Kitchen during its acquisition. Bill was responsible for marketing, strategic planning, franchising, real estate, construction, purchasing, and food and beverage during the transition. He implemented a turn-around plan that increased same store sales by 6% and guest count by 5% versus negative trends in the prior two years. Bill also negotiated domestic and international franchise agreements, and a licensing contract for a supermarket frozen pizza line, and selected and negotiated new sites.

From 1991 through 1997, and again in 2002, Bill served as the Senior Vice President, Strategic Planning and Marketing for Restaurant Associates and was a member of the company’s Executive Committee. Key achievements include repositioning the $51 million Charlie Brown's chain to a steakhouse concept prior to its divestiture. Bill implemented new product and marketing strategies that helped increase same store sales for an average of 6% and division profits by 18% per year over a three year period. He also developed marketing programs to turn around the $82 million Acapulco Mexican dinner house chain. Sales trends increased 28% due to enhanced value and quality programs for each day part. Bill also managed a corporate level strategic planning process that guided the re-engineering of operating and purchasing systems, and integrated financial, marketing and human resource planning.

Prior to working with Restaurant Associates / Compass, NA, Bill served for ten years as an executive and franchisee with Ponderosa, Inc. Bill started as the Director of Marketing where he grew same store sales by 5%. He then became Senior Vice President of Corporate Planning and Development and managed the acquisition of the Casa Lupita Mexican dinner house chain. Bill became the Executive Vice President for Administration in 1984 and then bought a five-unit franchise a year later. He sold the business within three years after achieving record-breaking sales.

Bill started his career at Procter & Gamble in the early 70’s where he implemented a regional pricing and spending strategy that grew the market share of Crisco ($250 million sales) from 54% to 58%.

Bill has an MBA from Columbia University Graduate School of Business and a BBA from Pace University. He is an operating officer in several start-up web based businesses.



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