About Us
Carl Yankowski
Patrick Flaherty
William Menzel
Jon Craine
Westerham Principals

Patrick Flaherty

In 2001, Patrick changed his focus from leading large multinational company’s marketing programs - and began working with small technology companies in and around the Boston area. Working with current management teams he leads the process of creating Positioning and Marketing strategies that help make these ventures focused, competitive and successful.

Prior to his current activity, Patrick was with Reebok from 1999-2001. Reporting to the President, he was brought in to help turn the business around. Reebok was very successful in increasing market share with Patrick leading the product effort through dynamic segmentation strategies. Wall Street having recognized the improving competitive trend increased the value of the company's stock over 250% during the turnaround period.

Prior to joining Reebok, Patrick was with SONY as Senior Vice President – U.S. Marketing. In this position, he led the development of branding and sub-branding strategies for this diversified worldwide entertainment company. He led the marketing efforts of eight operating companies and also directed and integrated the work of five advertising agencies. Importantly, Patrick led the much-acclaimed introduction of the SONY Playstation into the U.S. market and directed marketing for the VAIO computer U.S. introduction.

Prior to SONY, Patrick got his international experience at Polaroid Corporation as Vice President - Asia Pacific Region, and in this capacity significantly accelerated growth in China, India, Korea and Japan.

Patrick crafted his skills at Gillette and Johnson&Johnson where he spent the first years of his career in a variety of Sales and Marketing positions of increasing responsibility.

Patrick holds a B.S. from Northeastern University and an MBA from Babson College.


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